AL-NSOUR, I. A. . . The Effect of Sports Sponsorship Activities on the Brand Equity: A Study on Sports Clubs and Their Fans in Jordan. Jordan Journal of Business Administration, [S. l.], v. 18, n. 1, 2022. Disponível em: http://jjournals.ju.edu.jo/index.php/JJBA/article/view/26. Acesso em: 16 may. 2024.