The Relationship between Organizational Culture and Innovation: The Moderating Effect of Data Maturity

Abstract

This study uses data maturity as a moderating variable for examining the impact of organizational culture characteristics (namely, culture, climate and employee engagement) on organizational innovation. To the best of the researcher’s knowledge, no prior research has been undertaken in Arabic or English that has attempted to determine the impact of data maturity as a moderator in relation to this particular association. Data maturity was represented by three distinct dimensions: analytics, data governance and data literacy. A questionnaire was developed for all the primary data of the research based on the study and analysis of prior studies and the literature on the study variables. The questionnaire was distributed to a basic random sample of (384) data analytics and experts and data was collected using the questionnaire tool. The data was analyzed using the partial least squares (PLS) method. The most significant finding is that organizational culture characteristics have a favorable and significant impact on organizational innovation. There is a moderately positive role for data maturity in the relationship between organizational culture and organizational innovation, with analytics, data literacy and data governance, respectively, having the greatest impact on organizational innovation. Employee engagement, culture and climate were, respectively, the most influential aspects of organizational culture on organizational innovation. The findings of the research led to the development of a set of recommendations for enhancing the contribution of organizational culture and data maturity with their various dimensions to achieving and improving organizational innovation, as well as the identification of some potential future-research areas for other researchers.