Khamet, S. , Bessa, S. and Abdelhamid, F. 2025. Modeling the Relationship Between Service Encounter and Customer Satisfaction through Perceived Value As a Mediator Variable and Personal Variables As Moderator Variables Using SEM PLS. Jordan Journal of Business Administration. 21, 1 (Jan. 2025), 103–121. DOI:https://doi.org/10.35516/jjba.v21i1.1583.