AL-NSOUR, I. A. . . The Effect of Marketing Improvisation on Customer Relationships of Commercial Banks in Jordan. Jordan Journal of Business Administration, [S. l.], v. 21, n. 5, p. 711–742, 2025. DOI: 10.35516/jjba.v21i5.2369. Disponível em: https://jjournals.ju.edu.jo/index.php/JJBA/article/view/2369. Acesso em: 3 dec. 2025.