HADDAD, S. The Impact of Brand Personality of Smartphones on Customer Loyalty: Mediating Role of Brand Awareness. Jordan Journal of Business Administration, [S. l.], v. 21, n. 2, p. 195–219, 2025. DOI: 10.35516/jjba.v21i2.383. Disponível em: https://jjournals.ju.edu.jo/index.php/JJBA/article/view/383. Acesso em: 3 dec. 2025.