Vol. 21 No. 2 (2025)

Articles

• Determinants of Employee Happiness and Their Impact on Customer Happiness: Empirical Evidence from the UAE Banking Industry

  Barween Hikmat Al Kurdi, Muhammad Turki Alshurideh, Haitham M. Alzoubi

  173-193

  • pdf

• The Impact of Brand Personality of Smartphones on Customer Loyalty: Mediating Role of Brand Awareness

  Shafig Haddad

  195-219

  • pdf

• The Role of Cynicism in the Context of Healthcare Apps: Evidence from Indonesia

  Didik Setyawan, Frederikus Bramantyo, Finisha Mahaestri Noor, Rakotoarisoa Maminirina Fenitra

  221-238

  • pdf

• Factors Affecting the Dividend Payout: Evidence from Saudi Arabia

  Qaiser Aman, Sultan Altass , Faran Ahmad Qadri

  239-251

  • pdf

• Means of Motivating Generations Based on McClelland's Motivation Theory

  Khleef Ahmed Alkhawaldeh, Dina Jad Alla

  253-274

  • pdf

• Entrepreneurial Marketing and Firm Performance: The Moderating Role of Environmental Turbulence: An Applied Study on Industrial Companies in Kurdistan Region of Iraq English

  Raad Adnan Raouf, Raghed Ibrahim Esmaeel

  275-300

  • pdf

• The Reliance on Computer-mediated Communication by Audit Firms During the COVID-19 Pandemic Period

  Ayman Aldahray

  301-316

  • pdf