The Relationship between the Distinctive Capabilities of Creative Personality and Perceived Organizational Readiness for Strategic Change of the Directors of the Egyptian Telecommunications Company

Abstract

The purpose of this study is to identify the relationship between the distinctive capabilities of the creative personality and the perceived organizational readiness for strategic change. The study followed the quantitative analytical approach as a method for the study. The study was applied on a sample of (319) individuals working in the Egyptian Telecommunications Company who were selected from a community of (1850) individuals. The study found that the degree of awareness of individuals of the distinctive capabilities of the creative personality and organizational readiness for strategic change was medium. The study also found that there is a direct significant relationship between distinctive capabilities of the creative personality and the organizational readiness for strategic change. The study suggests to the company a compensatory mix suitable for individuals with special creativity capabilities to maintain them, to develop leadership skills within the company and to build business systems and procedures associated with change strategies in order to maximize the creative capabilities of human resources and increase their value and competitiveness.