اختبار تأثير التوجه الريادي لمؤسسات التعليم العالي الأردنية على التوجه نحو العملاء

المؤلفون

  • Waleed Eid Al-Rawadiah

الكلمات المفتاحية:

التوجه الريادي، التوجه نحو العملاء، الاستباقية، المخاطرة، الابتكار، الجامعات، الحكومية الأردنية

الملخص

الهدف من هذه الدراسة هو تحديد مستوى التوجه الريادي والتوجه نحو العملاء، وتأثير التوجه الريادي على التوجه نحو العملاء في الجامعات الحكومية الأردنية. ولغرض هذه الدراسة، فقد تم اعتماد ثلاثة أبعاد للتوجه الريادي، وهي: الاستباقية والمخاطرة والابتكار. وتمثل الجامعات الحكومية الأردنية إطار المعاينة لهذه الدراسة، ويمثل الأكاديميون العاملون في المناصب القيادية في هذه الجامعات وحدة التحليل (الرؤساء، ونواب الرئيس، والعمداء، ونواب العمداء، ورؤساء الأقسام الأكاديمية). تم اختيار ثلاث جامعات حكومية باستخدام أسلوب العينة الحُكمية بناءً على المنطقة (الشمالية والوسطى والجنوبية) وحجم الجامعة. هذه الجامعات هي: جامعة اليرموك، والجامعة الأردنية، وجامعة مؤتة. تم إجراء مسح لجميع الأكاديميين العاملين في المناصب القيادية البالغ عددهم 341. وتم استرجاع 213 استبانة صالحة للتحليل، وهو ما يمثل نسبة استجابة قدرها 63٪. باستخدام برنامج SPSS 26.0 وبرنامج SmartPLS 2.0، تم تحليل البيانات التي تم جمعها باستخدام طريقة المربعات الجزئية (PLS). وتشير نتائج الدراسة إلى أن الاستباقية لا تؤثر على التوجه نحو العملاء، بينما المخاطرة والابتكار يؤثران بشكل إيجابي على التوجه نحو العملاء.

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التنزيلات

منشور

2022-04-06

كيفية الاقتباس

Al-Rawadiah, W. E. . . (2022). اختبار تأثير التوجه الريادي لمؤسسات التعليم العالي الأردنية على التوجه نحو العملاء. المجلة الأردنية في إدارة الأعمال, 18(2). استرجع في من https://jjournals.ju.edu.jo/index.php/JJBA/article/view/28

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