An Analytical Study of the Marketing Efficiency of Olive Oil in the Syrian Coast

Abstract

The research included a study of the reality of olives and olive oil marketing on the Syrian coast in 2016-2017, and measuring the marketing efficiency of olive oil by the production and marketing costs, based on the required data from statistical groups of the Syrian Ministry of Agriculture for the years (2010-2016) and the results of the analysis of questionnaires distributed to olive growers in the study area.

It was found that the production and marketing costs of olives and olive oil increased as a result of the high prices of production inputs in the light of the Syrian crises as a result of the economic blockade, and therefore a decrease in marketing efficiency

The research recommended the need to pay attention to the marketing aspects, and increase the efficiency of marketing operations in order to raise marketing efficiency, by reducing production and marketing costs, and recommends the need for attention and follow up by government agencies to the high prices of production requirements to develop appropriate solutions to reduce their prices or work to secure them optimally.