The Role of Strategic Renewal in Exploiting the Core Competencies of the Pharmaceutical Sector in Yemen

Abstract

The aim of this study was to investigate the role of strategic renewal represented by its dimensions (exploration, opportunity exploitation, entrepreneurship, collaborative leadership, and coordinated strategic action) in the process of leveraging core competencies within the Yemeni pharmaceutical industry sector. The study adopted a quantitative approach using analytical and descriptive methodologies. The study utilized a questionnaire as a data collection tool from a study population consisting of ten companies representing the Yemeni pharmaceutical industry sector. The sample size was determined using a comprehensive census approach, with 415 participants from various managerial categories within these companies. Statistical analysis software (SPSS 26) and (AMOS 26) were used for data analysis and interpretation. The study findings indicated a high level of strategic renewal practices and the availability of core competencies. However, the utilization of these capabilities was above average, but not optimal. The study concluded that there is a significant positive and ethical role of strategic renewal in the process of leveraging core competencies within the pharmaceutical industry sector in Yemen. The study recommended paying attention to strategic renewal and its operations, as it is not a routine task or a regular plan, but rather a cognitive and managerial framework for organizations to reshape their resources to overcome external threats and internal constraints while improving performance. Additionally, the study recommended the need to build core competencies and enhance the process of exploiting them, focusing on developing them, especially marketing capabilities.